Social media requires a strategic eye, tactical execution and time if it's going to benefit your business. Simply having a platform and posting regularly is not enough. In order to truly benefit from the immense value of social media marketing, you have to be able to understand how it's contributing to your bottom line. Metrics can answer the all to important question: Are my social media campaigns working?
This workshop will help you navigate the world of social media metrics, recognize what they're telling you and execute on those insights effectively.
Ashia Sims is a Digital Strategy Consultant that specializes in Social Media and Content Marketing with over 12 years of content creation, curation, management, distribution and analytics measurement experience. An experienced keynote speaker and educator, Ashia has spoken at the Women Go Mobile Conference and Power Plug PR Conference and has provided education services for the Maynard Jackson Youth Foundation, Girl Scouts of Atlanta, Cool Girls, the Atlanta Girls School and Georgia State University.